Bento Go is a fictional fast-casual resturant located in Seattle, Washington. The company is focused on providing customers with ethically sourced, made-to-order Japanese-American food. The business aims to cater to an audience with a fast-paced lifestyle that seek sophistication in their fast food choices.
I started out this project by getting a feel of what I wanted the brand to be. I gathered images to help myself get an idea of what similar ideas were already out there and how I'd want to relate to them. I wanted to create moodboard to do this. I wanted to try out something new in my process, so I tried out making an InVision Board.
Sketching Logo Concepts
I took a lot of the ideas I was having about how to approach the logo and tried to visualize them first in the for of physical sketches on paer, and then digital versions on the most promising concepts. Nothing I came up in this phase really stuck, but I started to feel drawn to making the type imply the form of a handled bento box as well as my interest in using pattern as a part of my identity.
Selecting a Logo Concept
Ultimately, I ended up further devloping my idea of using the 3D box form accompanied by a more typographic solution for use in places where showing the box would be redundant (like the physical box for example). I visualised my most basic branding components to help me move further in the other branding materials.
Creation of Stationary Set
Once I finialized the logo, I started making promtional materials using it. The first thing I developed was a stationary set. I heavily utilized the logo along with a new pattern I ended up making with selected food items incorperated with the boxes. The outcome here is a letterhead, business card, custom envelope, and in-store ordering cards.
Bento Go Take Away Box
I created a custom laser-engraved box to show what the take away container for Bento Go might look like. Again I used my new pattern, but this time a special line-based version for the laser engraver. I started out by ordering a box that looked like what I was looking for from the Conatiner Store. When it arrived, I took it apart so I could reverse-engineer the box out of chip board that was compatible with the laser engraver I was using. I created a file on Illustrator with my cut and engrave lines, and let the machine do its work. I then glued together the pieces of the box.
Digital Concepts of Other Objects
I also took at shot at visualizing ideas of how the branding would be applied to some other areas. For these, I used Photoshop mockups. they were not nearly as satisfying as my hysically printed objects, but do provide more context for the identity package overall.
My resturant concept heavily relies on customers being able to order quickly and saving time to get higher quality food than the average apparach to fast food. I created a prototype for what an ordering application would be like for Bento Go. If you want to learn more about that process and try it out for yourself, take a look at my separate project for it.
The final component of my branding/identity package for Bento Go was the company website. I created some woreframes for it before coming up with some basic desktop mockups in Sketch. I linked the pages up in Marvel to provide an easier understanding of the site structure. you can try it out for yourself below, or by opening it in a separate window.